Bronberg is a family run microbrewery based in Pretoria, South Africa. The family started bottling their beers as a way to share their easy drinking lagers, pilsners and ales amongst family and friends. As word spread about their distinctive beers, the family decided to make their fine brews available to the public. We carried out the design of their identity and the labelling of their range of beers.
Our aim was to present Bronberg’s brewing philosophy—an intersection of traditional brewing techniques and modern brewing technologies—through their brand. We designed a logo and word-mark inspired by black lettering associated with traditional breweries. The word-mark was stylised in a modern graphic fashion and was paired with a sans-serif typeface. The identity was completed with a striking colour palette that would make it easy for consumers to identify the range in busy environments such as bars and pubs.
